Louise Karim, Co-Founder & Managing Director of Mums@Work, is an experienced Communication Specialist with 16+ years experience in international and regional markets.
Living in Dubai since 2009, Louise has led teams at leading companies including DABO & Co, The Dubai World Trade Centre and Emirates Airlines. More recently she set up the digital department for two highly successful Dubai-based agencies.
Representing a vast number of global brands including Virgin, Coca-Cola and The Four Seasons, Louise, a natural communicator with a drive to achieve, specialises in developing digital plans, which deliver strategic results.
2016 saw Louise take a shift in her career path, when she joined the Mackenzie Jones group to develop and lead the Mums@Work business. Louise’s insight into the target market through her own personal experience of juggling her role as a mother while still sustaining a successful career, is an integral part of the partnership with co-founder David Mackenzie.
A dedicated mother to two young boys, Louise is very passionate about the Mums@Work concept and the opportunity it brings to mothers in the region. She champions supporting women back to the workplace, together with building the concept and uptake of flexible work opportunities in the region.